FREELANCE PPC · GOOGLE & MICROSOFT ADS

Ads that take you further.

Paid search management for small businesses that want more enquiries and less wasted spend. Senior-level PPC, without the agency overheads.

Get in touch See what I do

You own your ad account · Plain-English reporting · You work with me directly

Google Ads Microsoft Ads Search Performance Max Lead Generation

What I do

Three simple ways to work together, whether you're starting from scratch or your current ads just aren't paying their way.

01

PPC Audit

A full review of your Google Ads account: where budget is leaking, what's working, and a prioritised list of fixes.

£250
02

Campaign Build

A new account or a clean rebuild: keyword research, structure, ad copy and conversion tracking set up properly from day one.

FROM £400
03

Monthly Management

Ongoing optimisation, testing and a monthly report in plain English, so you always know what your money is doing.

FROM £400 / MONTH
COMING SOON

Paid Social

Meta and LinkedIn ads that work hand in hand with your search campaigns. Search captures people already looking for you; social puts you in front of the right audience before they start searching, so when they do, they already know your name.

How it works

01

Free call

We talk through your business, your goals and what you've tried so far. No hard sell.

02

Audit & plan

I dig into your account (or your market) and come back with a clear plan and budget.

03

Build & launch

Campaigns, ads and tracking go live, built in your own account.

04

Optimise & report

Ongoing improvements, a monthly report, and a quick call to agree what's next.

Experience

Farlane is new. The experience behind it isn't. Here's what I bring to your account from day one.

4+Years in paid searchAgency and in-house experience planning, building and optimising Google Ads accounts.
£54K+Monthly spend on a single accountFrom small local budgets to large national spends, I've managed accounts of every size.
17+IndustriesAcross 9+ sectors, from local trades to national brands, in the UK and US.

Industries I've managed

Outdoor living
US poolsNatural swimming poolsLandscapingArtificial grass
Home improvement & construction
Bespoke fitted furnitureJoineryRoofingGarage doors
Safety, compliance & security
Fire safety doors & equipmentDBS & identity checks
Health & beauty
Beauty & skincareHealthcare
Software & HR tech
Workforce scheduling software
Financial services
Lending / consumer finance
Automotive
Car garages
Food & on-demand delivery
Grocery delivery
Environmental & waste
Recycling
Lydia McFarlane, founder of Farlane Paid Media
ABOUT

Hi, I'm Lydia.

I'm a Senior PPC Executive with 4+ years of agency and in-house experience running Google Ads for businesses across 17+ industries.

I keep my client list small, so every account gets proper, hands-on attention. You'll never be passed around or left wondering who's looking after your ads. It's me, and I'll have the time to really get to know your business.

Farlane is my own business, so your results matter to me personally. I treat every pound of your budget like it's my own, and everything I do comes back to one idea: getting your business further than it would get on its own.

WHO I WORK WITH
Small businessesLead generation businessesB2CB2B

Good questions

What can paid advertising do for my business?

Paid ads put you in front of people at the exact moment they're searching for what you offer. Unlike SEO, there's no waiting months to be found: you can reach customers as soon as campaigns go live, you control exactly how much you spend, and every enquiry can be tracked back to the ad that brought it in.

How much do I need to spend on ads?

There's no one-size-fits-all number. After our first call, I'll look into your market, your competitors and your goals, then come back to you with a realistic budget recommendation, so you know what to expect before you spend a penny.

Is there a contract?

There's a two-month minimum, which gives your campaigns time to settle in and gather enough data to optimise properly. After that it's rolling monthly with a 30-day notice period, so you're never tied in long-term, and there's always time for a smooth handover if your plans change.

Who owns the ad account?

You do. Everything is built in your own account, so if we ever part ways, you keep all of it.

How will I know it's working?

Every month you'll get a clear report and a short call, where we review performance against the goals, targets and KPIs we agreed at the start, and plan what happens next.

Ready to go further?

Tell me a little about your business and I'll get back to you personally to arrange a free intro call.